Acknowledged

Type: Boolean
Description: When any User Acknowledges the Insight this is set to True


Budget Chart

Type: Image
Description: Image of the Jepto Chart (Note: Data Studio down scales quality)


Budget Currency

Type: Text
Description: Text of the currency used in the Budget


Budget Daily Target Average

Type: Text
Description: The amount you should spend on a daily basis to meet your target


Budget Days Elapsed

Type: Number
Description: The amount of days so far in the current budget period


Budget Days Remaining

Type: Number
Description: The amount of days remaining in the current budget period


Budget End Date

Type: Date (YYYYMMDD)
Description: Date of the end of the reporting period


Budget Estimate

Type: Number
Description: Calculation of the daily average of the period to date, projected forward to the Budget end date


Budget Estimated (Cumulative)

Type: Number
Description: Calculation of the daily average of the period to date, projected forward to the Budget end date. (Adjusted for Cumulative charts)


Budget Estimated Percent

Type: Percent
Description: Budget Estimate compared to your target as a percentage


Budget ID

Type: Text
Description: A 16 character alphanumeric System defined ID


Budget Name

Type: Text
Description: Auto generated name or custom name given to the Budget


Budget Pacing

Type: Number
Description: The amount you are above or below the target for the period to date


Budget Pacing Direction

Type: Text
Description: Value showing if your period to date pacing is above or below your target


Budget Source

Type: Text
Description: Data source of the Budget (Google Ads, Facebook Ads, etc.)


Budget Spend

Type: Number
Description: The amount you have spent


Budget Spend Average

Type: Number
Description: The daily average spent, over the period to date


Budget Spend Percent

Type: Percent
Description: The percentage you have spent compared to your target


Budget Start Date

Type: Date (YYYYMMDD)
Description: Date of the start of the reporting period


Budget Status

Type: Text
Description: Value of the Budget Status (On Track, Warning, Critical)


Budget Target Range Lower

Type: Number
Description: The lower limit of your daily threshold to be On Track


Budget Target Range Lower (Cumulative)

Type: Number
Description: The lower limit of your daily threshold to be On Track. (Adjusted for Cumulative charts)


Budget Target Range Upper

Type: Number
Description: The upper limit of your daily threshold to be On Track


Budget Target Range Upper (Cumulative)

Type: Number
Description: The upper limit of your daily threshold to be On Track. (Adjusted for Cumulative charts)


Client Name

Type: Text
Description: Client Name


Date

Type: Date (YYYYMMDD)
Description: Date the Insight was created or data point of a KPI


Insight External ID

Type: Text
Description: A reference that can be used for linking external Project Management tools


Insight ID

Type: Text
Description: A 16 character alphanumeric System defined ID


Insight Reference

Type: Text
Description: A sequential numeric ID used to easily reference an individual Insight


Insight Report

Type: Text
Description: Information regarding the Insight (Note: Only available for Anomalies)


Insight Summary

Type: Text
Description: Top level summary of why the Insight was created


Insight Title

Type: Text
Description: Auto generated title of the Insight


Job Type

Type: Text
Description: Feature of the item (KPI, Budget, Anomaly, Automation)


KPI Actual

Type: Number
Description: Value of the KPI metric you are tracking for a Date


KPI Actual Percentage

Type: Percent
Description: Value achieved so far of your target


KPI Chart

Type: Image
Description: Image of the Jepto Chart (Note: Data Studio down scales quality)


KPI Currency

Type: Text
Description: Symbol of the currency used in the data source of the KPI


KPI End Date

Type: Date (YYYYMMDD)
Description: Date of the end of the reporting period


KPI ID

Type: Text
Description: A 16 character alphanumeric System defined ID

KPI Name

Type: Text
Description: Auto generated name or custom name given to the KPI


KPI Pacing

Type: Percent
Description: The amount you are above or below the target for the period to date


KPI Pacing Direction

Type: Text
Description: Value showing if your period to date pacing is above or below your target


KPI Period

Type: Text
Description: Period of time the KPI is calculated over


KPI Period Days Remaining

Type: Number
Description: Number of days left in the reporting period


KPI Period Days Remaining Percentage

Type: Percent
Description: Value representing the percentage of time left in the reporting period


KPI Period To Date Performance

Type: Number
Description: Daily value for Calculated metrics


KPI Prediction

Type: Number
Description: Value predicted by the Machine Learning algorithm for a Date


KPI Prediction (Cumulative)

Type: Number
Description: Value predicted by the Machine Learning algorithm for a Date


KPI Prediction Percentage

Type: Percent
Description: Predicted value at the end of the reporting period


KPI Rolling Average Percentage

Type: Percent
Description: Rolling average compared to your target as a percentage. Note: Calculated metrics only


KPI Source

Type: Text
Description: Data source of the KPI (Google Analytics, Google Ads, Facebook, etc.)


KPI Start Date

Type: Date (YYYYMMDD)
Description: Date of the start of the reporting period


KPI Status

Type: Text
Description: Value of the KPI Status (On Track, Warning, Critical)


KPI Target

Type: Number
Description: Value that the KPI is trying to meet


Budget Target

Type: Number
Description: Value that the Budget is trying to meet


KPI Unit

Type: Text
Description: Text description of the metric being tracked


Resolved

Type: Boolean
Description: When any User Resolves the Insight this is set to True


KPI Rolling Average

Type: Number
Description: Calculation of the daily average over the last 30 Days, projected forward to the KPI end date. Note: Calculated metrics only

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